Fulk, Janet 2007

Titel: Social construction of communication technology

Hovedpointe: Opgør med rational choice. Medievalg påvirkes af sociale faktore (adfærd i grupper og lignende)

Central citat: If attraction to a group is high, however, a person may comply in respons to group norms, a powerful and attrative leader or a more tacit form of influence, that of agrement with majority viewpoints (side 136)

Kritikpointer: Bygger kun på en kommunikationsteknologi